Hippic Venture is where words meet the world of horses — a place where expertise, experience, and eloquence come together to give voice to the equestrian spirit.

Behind the name stands Jenneke Smit, a lifelong equestrian whose passion for horses has shaped both her career and her craft. From her earliest years, Jenneke was captivated by the rhythm of the sport — the precision of dressage, the courage of showjumping, and the quiet understanding that exists between horse and rider. What began as a childhood fascination became a lifelong vocation.

For more than 25 years, Jenneke has been a respected equestrian journalist and copywriter, writing for leading publications, studbooks, and organizations across the international horse industry. Through Hippic Venture, she combines her journalistic integrity with a storyteller’s touch — creating clear, engaging, and authentic texts that reflect a true understanding of the equestrian world.

But Jenneke’s insight runs deeper than words alone. As an active breeder with IQ Showjumpers, she lives and breathes the daily reality of producing top-quality sport horses. Her fascination with bloodlines, character, and performance gives her writing a rare authenticity — one that can only come from someone who knows what makes a truly great horse.

Today, Hippic Venture stands as more than a writing agency; it’s a bridge between passion and professionalism. Whether developing editorial content, brand stories, or breeding features, every project carries the same signature values: precision, depth, and a deep respect for the horse.

Because in the end, great writing — like great horsemanship — is about balance, trust, and the perfect connection.